90-Minute Workshop. Session #106: Thursday, February 16, 3:15 PM – 4:45PM
Does Your Non-Fiction Book Meet the Essential 5 C’s for Success?
• What do you say when people ask, “What’s your book about?”
• Can you describe it clearly and compellingly?
• Have you positioned it so it’s one of a kind vs. one of many?
• Does your description get people’s eyebrows up? Are they motivated to say, “Tell me more?”
If so, good for you.
If not, this hands-on session can help you crystalize a “5-C book hook” that wins instant buy-in for your work.
Bring your book idea, manuscript, or proposal and Sam will talk you through the proprietary process she uses with clients that has helped them land 6-figure book deals and generate paid speaking engagements; interviews with TV, radio, and print journalists; consulting business; and impressive online sales.
Discover why Sam’s POP! and Win Buy-In Process have been featured on MSNBC, BusinessWeek.com, NY Times, and FastCompany.com. You will leave this session with a 60-second description of your project that is crisp and convincing.
Intensive 8-hour Workshop. February 20 and 21, 2:00 PM to 6:00 PM both days
POP! Your Book’s Sales and Success with Sam Horn, The Intrigue Expert
Have you always wanted to write a book – but just didn’t know how or where to start?
Or, have you already published a book that isn’t selling as well as you’d like?
If you answered yes to either of the above questions, plan on joining Sam Horn, author of POP! and Tongue Fu!®, for this hands-on workshop on how to scale your book’s success.
In this highly interactive session, you’ll have multiple opportunities to connect with fellow authors, get feedback on YOUR project and learn from one of the best in the biz. Plus, you’ll discover specific ways to:
- Create the perfect title that helps your book pop off the shelf
- Organize all your notes into an interesting Table of Contents
- Finish your book in record time
- Craft a pitch and proposal that gets the interest of agents and editors
- Explore self-publishing options to get your book out soon so it starts making $$ for you
- Set up book-signings, get paid to speak on your book and develop e-products
- Grow your book’s visibility and sales through social media – Twitter, Facebook, YouTube
- Get interviewed on TV, radio and in newspapers and magazines to take your topic viral
- Blook (blog your book) so you develop a tribe and loyal online fan-base
- Develop a book that’s a platform for your message, mission and legacy
Bring your book idea, proposal or manuscript. Within the first few minutes of this fun, fast-paced workshop, you’ll quickly understand why Sam Horn (www.SamHorn.com) is considered brilliant for her amazing ability to crystallize your experience, expertise, mission, message and story into a concise, compelling elevator pitch that gets your book sold.
Sam Horn, The Intrigue Expert, is the author of such critically-acclaimed books as POP!, Tongue Fu!® , and the 70-10-10-10 Rule®? For 17 years, she emceed the world-renowned Maui Writers Conference.
She was a top-rated speaker at the INC. 500/5000 convention and receives raves from such organizations as Cisco, Intel, Capital One, EO in America and Europe, Boeing and Amgen.
She’s a frequent media guest who’s been featured on NPR, MSNBC, BusinessWeek.com, NY Times, Washington Post, and Fast Company.com.
Sam is also a communication strategist and Official Pitch Coach for Springboard Enterprises, which has helped entrepreneurs receive more than $5 billion in funding.
Her most recent book POP! has been praised by such business thought-leaders as Jeffrey Gitomer, Ken Blanchard, and Seth Godin who says, “A third of the way through POP!, you’ll be begging to hire Sam Horn as your consultant.”
Perhaps most importantly, Sam Horn is known for helping her clients and audiences create original, one-of-a-kind ideas and approaches that catapult their effectiveness, impact and income.
[Sam Horn] has helped countless entrepreneurs raise funds, aspiring authors to land book deals, and speakers to deliver edge-of-your-seat keynotes. Adrian Ott, author of The 24 Hour Customer
“POP! is powerful. It’s a new way to look at your best way to buzz, create, and get to the top of the pile. If you’re looking for success that will take you to the moon, POP! is the rocket ship that will get you there.” - Jeffrey Gitomer, author of The Little Red Book of Selling.
“Sam’s process for applying creativity is the best I’ve seen. I’ve been struggling with defining my brand. With just a short consulting session with Sam she was able to extract the essence of my brand into something I can use for business. Sam’s branding knowledge and principles are extraordinary.” Maura Schreier-Fleming, guest columnist Dallas Business Journal
As an executive coach who’s had the privilege of working with Toyota, Coca-Cola, Marriott, McDonalds, Boeing, and the St. Louis Cardinals, I know a master teacher when I meet one. Sam Horn provides coaching on how to write a book on both a macro and micro level that is off the charts. Sam has now guided me through dramatically improving my approach to two books, multiple articles, and a twenty-page manifesto. She is simply the finest writing coach I’ve ever known. Dan Coughlin, author of Accelerate: 20 Practical Lessons to Boost Business Momentum (Kaplan Publishing, New York) featured in Investors Business Daily
